Loyalty Analytics

At Escala, we view customer loyalty as a two-way relationship:
The loyalty demonstrated by the customer through their actions (spending) and attitudes (willingness to spend and affinity towards the business, expressed through direct or indirect positive feedback)

The loyalty demonstrated by the business through actions (timely, targeted, and personalized offers and incentives, or simply a token of appreciation) and attitudes (a deep understanding of the customer, their preferences, and tendencies, and responsible communication with them)

Escala brings over a decade of expertise in campaign analytics, having successfully executed targeted, multi-channel marketing campaigns for some of the world's leading brands. Our campaign analytics practice is built upon a strong foundation in advanced analytics.

We manage campaigns from start to finish, including development, execution, measurement and analysis, and managing the customer experience